Plant based meat is disrupting the animal meat industry. Its food products are made to replicate the properties of natural meat and work like meat substitutes. It is more sustainable and environmentally friendly than conventional meat products. Food products like Textured Vegetable Protein (TVP), Tofu, Quorn, Tempeh, and Seitan are made to simulate the appearance, flavour and texture of animal meat products.
These days growing number of customers are demanding meat based on plants, either for medical reasons or as a healthy lifestyle. As a result, the demand for meat based on plants is continuing to grow. In addition, ongoing research and development activities by plant-based meat manufacturers in terms of improved taste, texture, longer shelf life, and better nutrient profiles are projected to increase the growth of the global plant-based meat market in the next couple of years. Because of the increasing preference for plant-based diets among consumer’s worldwide, businesses, both start-ups and established players are entering this high-growth market. Plant Based Meat Market is expected to be more than US$ 7 Billion globally by 2025.
Awareness-raising by national animal welfare groups like PETA (People for Animal Ethical Treatment) has inspired people to consider a meat-free diet. China is expected to dominate the Asia Pacific plant-based meat market. As a result of excessive animal killing for meat consumption, the rising environmental impact has created a substantial demand for meat based on plants in China. Most meat products based on plants are products based on soy or gluten. At present, plant-based meat products are manufactured either by thermoplastic extrusion or fiber spinning using two simple methodologies.
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